Makeup in the 20th century underwent a significant transformation, reflecting the cultural, social and aesthetic changes of the time. From the elegant and subtle trends of the Belle Époque to the vibrant expressions of the 1980s, each period left its mark on makeup history. Below are some of the most notable trends in each decade of the 20th century:
1900s: Belle Époque and Classic Elegance
In the early years of the 20th century, the Belle Époque influenced beauty trends. Women sought a pale, ethereal look, often using powders and creams to lighten their skin. The lips were kept in soft tones, and the cheeks were slightly highlighted with blush. The look was natural and focused on classic elegance.
1920s: The Jazz Age and Dramatic Makeup
With the arrival of the 1920s, fashion and makeup underwent a radical change. Women adopted the flapper style, characterized by bob haircuts and more liberating clothing. The makeup became more dramatic, with smoky eyes, long lashes and dark, defined lips. The popularity of rouge (blush) increased, and eyebrows were worn thin and arched.
1930s: Hollywood Elegance and Glamour: Makeup in the 20th Century
The influence of Hollywood had a major impact on makeup trends of the 1930s. Thin eyebrows continued, and eyes were highlighted with neutral-toned shadows. Lips were worn in deep, dark red tones, emphasizing classic glamour.
1940s: War Fashion and Pin-up Style
During World War II, fashion and makeup were affected by austerity. However, iconic styles such as the pin-up look emerged. Vibrant red lips were popular, and women often drew lines on the back of their legs to simulate stockings due to the shortage of nylon.
1950s: Feminine Elegance and Retro Glamor
The 1950s saw a return to femininity and elegance. Eyes were highlighted with eyeliner and false lashes, while classic red lips were a standout feature. Flawless skin and a polished look were essential to the style of this era.
1960s: Cultural Revolution and Mod Style: Makeup in the 20th Century
The 60s brought with them the cultural revolution and radical changes in fashion and makeup. Smokey, lined eyes, popularized by figures like Twiggy, were characteristic of this decade. The lips were often kept in softer shades, allowing the eyes to be the central focus.
1970s: Naturalness and Earthy Colors
The 1970s embraced naturalness. Makeup became softer and focused on earthy colors. Thick, natural eyebrows were a distinguishing feature, and lips were often kept in nude shades.
1980s: Exuberance and Excess
The 80s were a time of exuberance and excess in all aspects, including makeup. Bright colors, bold shadows, pronounced eyeliners and intense lips were characteristic of this decade. The motto was “more is more.”
1990s: Minimalism and Grunge Style: makeup in the 20th century
In contrast to the excesses of the ’80s, the 1990s leaned toward minimalism and simplicity. Grunge looks, with dark lips and smoky eyes, were popular. Natural skin without excess also became common.
These trends provide a glimpse into the evolution of makeup throughout the 20th century, with each decade reflecting the values ​​and aesthetics of its time. From classic elegance to ’80s exuberance, makeup has been a dynamic reflection of fashion and culture over the years.