Even a patch of concealer applied near the tear duct can liven up your eye area, but Hailey Bieber pleads on TikTok for an extra touch of concealer on her temples and the lowest points of her cheekbones—while also showcasing the viral concealer she uses to boost her lightened, sculpted and nude-looking glow.
On Jan. 3, Bieber not only revealed that Kosa’s Revealer concealer is a must-have in her makeup routine, but also gave her 10.7 million TikTok followers a glimpse of the unconventional order in which she does her makeup applies. Bieber first massages her skincare serums into her skin, contours her cheekbones and forehead with bronzer, then mixes in a pump of foundation and what we can safely assume is the Rhode Glazing Fluid in the palm of her hand, before gently dabbing the concoction onto her face with one beauty sponge. Only then does she come to hide.
Bieber sets each area where she applied the concealer with face powder. And instead of using the baking technique, she relies on a transparent powder application (thanks to the multifunctional ingredients of the Revealer concealer). When it comes to the concept of less is more, Beckon Trade editor Sarah Han’s review states that the Kosas concealer combines the best of the makeup and skincare worlds.
The Rhode founder’s New Year’s Eve glam was completed with a swipe of powder blush and highlighter on the cheeks, then Bieber adds curled lashes, brushed brows and lip gloss.
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Beckon Editors also raved about Kosas’ 28-color concealer infused with hyaluronic acid. The Kosas Revealer concealer has a spot on Sephora’s clean list and as cosmetic chemist Perry Romanowski previously said Beckon, The formula is free from certain chemicals as well as polyethylene glycol. Ingredients like arnica and panthenol also help keep redness and inflammation at bay, making for a product that works divinely for Bieber’s barely-there makeup look.
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