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I’ve been writing about beauty for a decade. So when a product goes viral online it’s very rare that I’ve never heard of it. But that’s when the LilyAna Naturals Eye Cream goes viral on TikTok. I don’t know the moisturizer that has almost five stars and more than 18,000 reviews. Not only is it exploding on Amazon, TikToker @buffalotrinket3 gave us the news of their new favorite find and the video is going viral. I am fascinated.
LilyAna Naturals is a cruelty-free, vegan, “clean” beauty skincare brand based in a small town in Mississippi. Founders and siblings Retta Abraham and Menna Samaha named their brand after the production managers’ daughters, so the small team is a family I definitely like. They make retinol, face cream, vitamin C and more paraben, phthalate, SLS, SLES and gluten free.
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After TikToker @buffalotrinket3’s latest makeup tutorial gained some traction, followers commented on how smooth her skin is, especially around her eyes. That’s when she told us she was looking for a more affordable eye cream and was drawn to the large size of LilyAna Naturals.” And she was shocked to find out how well it worked. This video is actually from January but has resurfaced because other TikTokers found it and bought the eye cream for themselves.
“Like I said, I’m 40, so for the last 10 or 15 years I’ve put this eye cream on the back of my hand and then put it on my eye area and then put it on as a hand cream because I live in the desert,” she says. “I mean, I don’t really have crow’s feet. Just say!” She holds up both hands to show us that one is much smoother than the other.
“Imagine if I noticed that,” she continues. “I’m not trying to deceive you on that. So this is your sign. Put your eye cream on.” OK, I’m sold.