How to Promote and Brand Your Beauty Business Every Day of Your Life – Business

We live in great times for entrepreneurship. More and more of the people you meet are introducing themselves as entrepreneurs – in person and on social media. It’s a cool title these days, but running it as a productive and profitable entrepreneur requires careful planning and awareness of day-to-day tasks; Did you know that these tasks don’t necessarily have to be business-oriented?

Those who succeed as entrepreneurs are able to do things when, how and where they want; it goes beyond the catchphrases listed in a social media bio. Those who win come prepared with a 24/7 marketing mentality. Do not get me wrong; I am an advocate of work-life balance. I am not suggesting that you become a workaholic or take more time away from loved ones.

I want you to consider this: what if you could be fully present with your loved ones, travel and live life with them while seeding marketing and advertising for yourself?

This is how you market yourself 24/7

Don’t just use social media… actually BE social

This is what every entrepreneur wants and needs: warm bodies to present their products and services. As an entrepreneur, there is no guaranteed paycheck, so it’s up to you to make the revenue. This means that you must always be dressed and ready to interact. But don’t just dress for success, dress for interactions. This is about dressing how you feel and not necessarily wearing a $5,000 suit. It’s about dressing presentably for every single activity in your life — from doctor appointments to your nephew Joey’s little league game to funerals and even trips to the beach.

My practical and simple strategy is this: Assemble your unified system and keep it handy in your closet. Wear a lounge outfit, a relaxed and fun outfit for a day off, an outfit for errands, and a chic, formal outfit for a job interview. If you’re properly dressed, prepared, and ready, everyday interactions can quickly turn into transactions.

Create an elevator pitch

This is one of the most important tools that works wonders when used effectively. The best part? It’s free. Create a 5-15 second pitch about your business, product or service. Practice it over and over again until you know it by heart. You’ll know you’ve got dynamic response when the person’s eyes light up after the submission or you see an intriguing factor in their response. If you can recite it with confidence anytime, anywhere, you have the best marketing device money doesn’t have to buy. This is priceless.

Develop advocates from clients

This is a simple sales strategy to grow a customer into a customer and then turn that customer into an advocate for your business. An advocate means they’re out running the routines of their own life while endorsing and marketing your business—all while you’re busy completing mundane work tasks.

Advocates are developed through consistent and outstanding service; The under promise and over delivery method works well here. Serve and treat every single transaction as if it were your beloved grandmother and you will have an army of advocates out there telling all their friends about you. The coolest part? They are your customers, so essentially you get paid by them to market your business.

market outside the box

If you spend your days working from the couch in your bathrobe and bunny slippers, sipping a latte while waiting for a video chat meeting, why would you approach your business with the same old-fashioned and conventional marketing tactics? Of course, you should still use the tried and tested methods of classic strategies, but also include some untrodden methods. Expand yourself and your community outreach. Think of all the places in your community like car dealerships, law offices, banks or even sports games for kids.

If you show up to a crowded office building during lunchtime and offer mini-samples of your service or product, they might be excited about you and grateful for your time. This approach is a good place to start planting the seeds with customers who are likely to become advocates over time.

Also think of large companies and corporations. Many of them have a health and wellness department that hosts events for employees. If you offer a product or service in this space, reach out to them to put them in touch with people close to you — especially if your beauty business offers something that will boost productivity and reduce employee stress. Do your research and use helpful statistics in your proposal. The beauty of it is, if you inspire even one or two employees at this event, and they mature to be an advocate, they might tell their entire department about you.

You know your business better than anyone, so it’s best to be a walking billboard in all of life’s activities. So always be well-groomed and a representative of the beauty industry! With a plan, you will see that every situation is a potential opportunity to grow your brand and market your services while living your life and having fun.

About the author

Naja, also known as The Nail Guru, is an award-winning nail artist, international educator and experienced salon owner. As a keynote speaker and published author, her nail work has been featured on Lady Gaga, Mary J Blige, Nicki Minaj, Katy Perry, Kanye West, LL Cool J and many more. She holds a Guinness World Record for the most Polish changes in an 8-hour period. (with 69 polish changes). Her passion is helping young entrepreneurs in the beauty industry to consistently CASH their CRAFTS. She offers online courses, monthly workshops and coaching for professionals on the business side of the beauty industry. Find out more: @the_naja or www.najanailguru.com