<
As a brick and mortar business, it can be easy to ignore the need for an online presence for your nail salon. After all, your customers know where to find you when they need your services. However, we live in the digital age where almost everything happens over the internet. If you fail to grow your nail salon’s online presence, you risk falling behind the competition. Perhaps understanding what’s in it for your nail salon will convince you. That’s why we’ve highlighted the following benefits your business can achieve by growing an online presence.
Increased brand awareness
Your goal is to increase footfall to your nail salon in order to meet or even exceed your sales goals. The only surefire way to do this is to make more people aware of your presence. The internet gives you a platform to expand your network and reach millions of people. Additionally, using the right tools and techniques to rank higher in the search engines will increase online visibility for your target audience.
Make sure you invest in SEO to increase your chances of appearing on the first page of search engine results when people search for nail services. Additionally, listing your nail salon in local directories like Google My Business will help your business show up in search results for people who search “nail salons near me”. This means relevant target groups that can become customers.
Improved customer service
The modern consumer prefers to interact with brands online, wherever they are, at any time. Having an online presence keeps your business open even after the physical doors close. This allows you to keep in touch with your customers who contact your business after hours via the website or social media. Promptly handling customer concerns and inquiries will earn your nail salon a good reputation with them. However, make sure you set boundaries that work for you and your needs when replying to messages after hours. In addition, enabling online booking increases convenience. Just make sure you provide a great user experience to reap the rewards.
Additionally, interacting with your customers online gives you the opportunity to get to know them better. When you can apply analytics tools to gain insights into how your customers think of your business, their interests, preferences and more, it becomes easy to optimize your services to better serve them.
More credibility
Online reviews have become as credible as personal recommendations. When someone hears about your nail services, they will likely turn to the internet to learn more about your nail salon before deciding to visit in person. If they can’t find you online, they may be skeptical about the recommendation.
As mentioned earlier, improving your website’s SEO strategy can help you get found by making it easier to rank higher in search engine results. Additionally, having quality backlinks from credible and authoritative sources increases your credibility in the nail salon industry and helps build trust. You could work with a reliable SEO agency to benefit from their link building services to get the best results.
Improved customer relationships
Customers find it easy to do business with brands they know. If you want to attract returning and loyal customers, building meaningful relationships with your customers is crucial. Your nail salon website, blog, email marketing, and social pages create a way to build long-lasting relationships with your clients.
Use social media to create a community where your customers can gather to interact with your brand. Post valuable information and interact with them in the comments section. Also, monitor brand mentions and ensure quick replies. You can also use your online presence to value your customers through incentives like offers and discounts.
A platform to show your work
Showcasing your work is one of the best ways to convince people of what you can do. Your website and social media pages give you the perfect platform to showcase your amazing work and share more about your nail salon. Take photos of your nail art and share them on Instagram, Pinterest and Facebook – and any other network you use. You can also encourage your customers to share pictures of their gorgeous nail sets on their social media and tag you. Another great idea is to create tutorial videos for your YouTube channel. Aside from presenting yourself as an authority, it’s a great opportunity to make more money.
In the age of the internet, building an online presence is no longer a debate but a necessity. Your nail salon can benefit greatly from being available online. For starters, it’s an incredible way to increase your brand awareness. In addition, it proves your credibility and provides a platform to cultivate customer relationships and improve customer service. You can also use the different platforms to showcase your work and get more clients.
About the author
Ana Cage is a passionate nail artist and uses her free time to write and educate people about beauty treatments based on her experience.