#1 Best Leave-in: Salwa Petersen Chebé du Tchad Hair Cream
Get long and soft locks with this cream made from organic chébé seeds, a plant native to Chad that supports healthy hair growth. It is a leave-in treatment that softens hair and reduces breakage to promote length retention.
#2 Best Hair Mask: Pattern Beauty Transition Mask
For those embarking on their natural hair journey, this Beauty O-ward winner is packed with Manuka Honey to help moisturize and strengthen hair. It’s great for transitioning from a protective or chemically treated model to a wash-and-go model.
#3 Best Spray On Product: TPH by Taraji The Guardian
Liven up the look of day two, three or four hair with this lightweight mist. It helps eliminate frizz, define curls and moisturize hair while refreshing your overall look.
#4 Best Mousse: The Doux Mousse Def Texture Foam
Whether you want to add definition to curls or rock a slicked-back look, this mousse offers just the right amount of hold without drying out or frizzing your hair.
#5 Best for Damaged Hair: Briogeo Don’t Despair Repair Deep Conditioning Mask
Get major restorative benefits with this intensely nourishing mask, rich in oils, antioxidants and minerals. It is perfect for dry, damaged or chemically treated hair types that want to achieve healthy and strong natural hair.
#6 Rizos Curls: Curl defining cream
Apply this defining cream after wash day for well-groomed curls that stay in place all day.
#7 Best Hair Oil: Curl Smith Shine Oil
Experience your shiniest hair without strands that feel heavy or greasy. Watermelon Seed Oil, Sea Buckthorn Oil, Murumuru Butter and Babassu Oil nourish your hair and leave it looking silky.
#8 Pantene: Curl defining pudding
This moisturizing, argan-infused pudding keeps your curls fresh, defined and frizz-free without weighing them down.
#9 Best Cream Gel: Royal Locks Curl Cream Gel
Moisturize and shape your curls without leaving them feeling crunchy or greasy thanks to this cream gel made with nourishing argan oil and vitamin E.
#10 Sephora Best Seller: Olaplex Hair Perfector #3
This pre-shampoo treatment helps strengthen and restore your hair’s texture from root to tip. It’s made with Olaplex bond-building technology, which helps rebuild weak and broken bonds in the hair for a noticeably healthier and smoother look.
#11 Curls Blueberry Bliss Hair Growth Oil
This organic growth oil is a favorite of Felicia Leatherwood, a famous natural hair expert, because it works on a variety of textures and gives your hair the moisture and shine it needs.
#12 Amazon’s Choice: Mielle Organics Babassu Oil and Mint Deep Conditioner
A best-seller on Amazon for natural hair, a product that Monique Rodriguez, founder of Mielle Organics, swears by. “It smells like mint and gives the scalp a slight tingling sensation. Plus, my hair feels silky soft,” she says.
#13 Editor’s Pick: Oribe Priming Lotion Leave-In Conditioning Detangler
Specially formulated for curls, this product makes detangling a breeze as it’s infused with proven moisturizers like olive oil and cocoa butter. It also serves as both a nourishing leave-in and a heat protectant.
#14 Kiehl’s Olive Fruit Oil Deeply Repairative Hair Pak
This deep conditioner made from olive and avocado oils moisturizes and strengthens hair, preventing future damage and restoring shine.
#15 Best for Kids: Young King Hair Care Kids Leave-In Conditioner
The herbal ingredients in this formula not only leave children’s curly hair soft and tangle-free, but also promote hair health and growth.
#16 Best Hair Gel: Miss Jessie’s Jelly Soft Curls hair gel
This soft to medium hold hair gel is great for those days when you want to wash and go. It tames curls without sacrificing softness and also boosts shine.
#17 Carol’s Daughter Hair Milk Original Leave-In Moisturizer
Whether you have loose S waves or 4C curls, this lightweight and non-greasy leave-in conditioner moisturizes and softens hair with every use.
#18 Best Shampoo: Sulfate-Free Shampoo by Design Essentials Almond & Avocado
This shampoo’s gentle formula removes build-up that makes hair look dirty without stripping natural oils that give curly hair a healthy shine.
#19 Best Shine Spray: Ouidad Revive & Shine Rejuvenating Dry Oil Mist
While most shine sprays tend to just sit on the strand, this one doesn’t feel too greasy or heavy. Its nourishing avocado and mongongo oils add just the right amount of shine to spirals.
#20 Aveeno: Oatmilk blend shampoo
Hairstylist Leslie Wisdom says this shampoo will bring your curls to life. “The Oat Milk line brings back lost moisture and shine that we all really love,” she says.
#21 OGX Nourish & Moisture + Coconut Milk Weightless Oil Mist
Celebrity hairstylist Nikki Nelms, whose clients include Janelle Monae, Yara Shahidi, Tracee Ellis Ross and more, swears by this product. “I love using the Maui Moisture Nourish & Moisture + Coconut Milk Mist on my clients as it adds amazing shine without weighing the hair down,” she says.
#22 Verb Curl Cream
Michelle Velez, a hairstylist in Orlando, says Verb’s curl cream is her “holy grail.” She adds, “It adds hold, definition and longevity to your curls.”
#23 Suave Natural Shea Butter & Pure Coconut Oil Sulfate-Free Cleansing Shampoo
When it comes to shampoo, those with curly hair need something that thoroughly removes build-up without stripping away much-needed moisture. This sulfate-free wash leaves hair feeling super soft, even before you care for it.
#24 Oribe Moisture & Control Deep Treatment Mask
Hairstylist Stacey Ciceron suggests using this on a wash day to add extra moisture. “The mask is packed with coconut and almond oils to quench thirsty locks and prevent breakage while repairing damage,” she says. “Hair is silky, hydrated and healthier than ever.”
#25 For medium to coarse waves, curls and curls: Heaven in Hair®
Deanna Brown, senior stylist at Devachan SOHO, likes this treatment because it’s so versatile. “I mix it into everything I do, from deep conditioning to daily hydration, instead of wasting my conditioner,” she says.
#26 Best Hair Serum: NuMe Sleeky in a Bottle Serum
Hairstylist Jessica Shakir says her clients are big fans of this serum because it smells. “You only need a few drops,” she says. “The nourishing elements of macadamia and argan oil do all the hard work.”
#27 SheaMoisture Jamaican Black Castor Oil Strengthening and Restoring Treatment Mask
Celebrity hairstylist Diane Bailey swears by this restorative mask for chemically damaged and porous hair. “It hydrates and smoothes the cuticles, locking in moisture and creating a protective barrier on the hair shaft,” she says. “Add steam for the benefits of deeper conditioning as the heat opens the cuticles for better penetration.”
#28 It’s a 10 Miracle leave-in product
Use this leave-in to smooth hair, eliminate frizz, restore shine and define curls.
#29 Maui Moisture Heal & Hydrate + Shea Butter Shampoo
This shampoo leaves your hair soft and restored due to the aloe, shea butter, coconut oil and macademia oil in its formula.
#30 Marc Anthony Strictly Curls 2-in-1 Scalp Scrub + Shampoo
Healthy hair starts with a healthy scalp, which is why this two-in-one formula aims to target both for beautiful hair. It removes product build-up, excess oil and pollutants from the scalp and moisturizes the curls thanks to marula oil, coconut oil and shea butter.