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Pantone recently announced theirs 2023 color of the yearand it’s definitely a beauty industry classic—especially in the world of nails. Viva Magenta 18-1750 is described by Pantone as “a shade rooted in nature, coming from the red family, expressing a new signal of strength”.
Viva Magenta sits comfortably in the middle of red and deep pink, right between warm and cool. For us, it immediately reminds of a rich lipstick, a deep blush and of course a noble manicure or pedicure color.
You may find that your customers are more interested in that color right now, whether consciously or subconsciously. A jewel tone closely related to red, it’s also a fantastic color for the holiday season. If you’re looking for that gorgeous berry color in your favorite professional nail brands’ formulas, check out this roundup of polish shades that closely resemble the Pantone Color of the Year 2023.
ORLY
Fun fact, you can create your own bottle of Viva Magenta with the help of professional color mixologists at ORLY Color Labs in Los Angeles, or shuffle virtually on their website!
Astral flair
ORLY shade “Astral Flaire” in their breathable formula
Courtesy of ORLY
chain of hearts
ORLY shade “String of Hearts”
Courtesy of ORLY
OPI
Feelin’ Berry Glam
OPI shade “Feelin’ Berry Glam”
Courtesy of OPI
7th & flower
OPI shade “7th & Flower”
Courtesy of OPI
Aurora Berry-alis
OPI shade “Aurora Berry-alis”
Courtesy of OPI
Pear Nova
Pink collar crime
Pear Nova shade “Pink Collar Crime” in its gel formula
Courtesy of Pear Nova
Gelish & Morgan Taylor
gossip girl
Gelish & Morgan Taylor shade “Gossip Girl)
Courtesy of Nail Alliance
Nicer in pink
Gelish & Morgan Taylor shade “Prettier in Pink”
Courtesy of Nail Alliance
It she
Ms. Always Right
Essie hue “Woman is always right”
Courtesy of Essie
MiniLuxe
desert rose
MiniLuxe shade “Desert Rose”
Courtesy of MiniLuxe
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